Face Serum private label packaging

Dropper, pump or airless · 15–50 ml

Private label face serum manufacturing

A serum is judged on texture and how it layers, not on the ingredient list alone. We build the base first, then place the actives where they stay stable, and fill it into the dropper or airless pack your positioning needs.

At a glance

Specifications

Base typesWater-gel · emulsion · anhydrous
Standard fills15 ml · 30 ml · 50 ml
PackagingDropper, pump, airless, or tube
TextureFrom water-light to rich gel, per brief
Minimum order1,000 units per SKU
Sampling7–10 days from an agreed brief
StabilityAccelerated testing before production
Lead timeConfirmed per order after sampling

Figures are the standard range for this format. Anything outside it is a conversation, not a refusal — tell us what the market needs and we will say what is realistic.

The base comes first

Most private label face serum briefs arrive as an ingredient list. The harder question is what the customer feels in the first ten seconds: water-light and fast-absorbing, or a cushioned gel that leaves a film. That decision drives the base, and the base decides which actives can actually be carried at a useful level.

We work in three families. Water-gel for a clear, fast serum. Emulsion when the actives need oil or when the product should feel creamier. Anhydrous for oil-based serums and for actives that are unstable in water.

What you can specify

  • Texture and absorption speed
  • Active ingredients and their levels, within what the base can carry
  • Fragrance-free or lightly fragranced
  • Colour, from water-clear to opaque
  • Dropper, pump, airless or tube, in glass or plastic
  • Fill volume from 15 ml upward

Stability before scale

A serum that separates at 40 °C in a warehouse is a recall, not a batch problem. Accelerated stability runs before production is confirmed, and the pack is tested with the formula rather than separately — dropper bulbs and airless pistons both interact with what they hold.

Production starts at 1,000 units per SKU. The site holds ISO 22716 and is certified to the FDA Cosmetic GMP Guidelines (2020).

What we need before we can quote a serum

A serum is the format where a vague brief costs the most time, because almost everything downstream depends on two decisions that are usually left out: the texture and the pack. Both are cheap to settle on paper and expensive to settle after a trial batch.

Six things make a brief quotable:

  • The benefit the product is sold on, in plain language, and the actives you want behind it with the levels you have in mind
  • Texture — water-light, cushioned gel, milky emulsion or oil — and how fast it should disappear into skin
  • Fill volume and pack type, because 15 ml in a dropper and 30 ml in airless are two different cost structures
  • Fragrance-free or fragranced, and whether colour matters
  • Target market, because the claim rules and the documentation set differ between the EU, the US and the Gulf
  • The date you need stock, working backwards from your launch rather than forwards from today

If you already have a formula, send the full version and the ingredient specifications rather than a summary. We review it for anything that will not survive the fill line or the pack before quoting, and that review is faster with the real document than with a phone call.

One thing worth saying plainly: a serum brief that lists eight actives at maximum level is usually a brief that has not been tested. Actives compete for the same water phase, some need a specific pH that others cannot tolerate, and a formula carrying everything at once tends to be unstable or unpleasant to use. We will tell you which two or three are doing the work and what the rest cost you.

Questions buyers ask

Before you send a brief

Can you work from our existing formula?

Yes, if you can supply the full formula and the ingredient specifications. We will review it for stability and for anything that will not survive the fill line before quoting.

Do you handle the safety assessment?

We prepare the documentation we are responsible for as the manufacturer. The cosmetic product safety report for the EU market sits with your responsible person — we will tell you what we can hand over and what you need to commission.

What is the difference between airless and dropper for a serum?

Airless protects actives from air and lets you run a formula without a high preservative load, at a higher pack cost. A dropper is cheaper and reads as more clinical, but exposes the formula to air on every use.

What is the minimum order?

1,000 units per SKU, per formula and per pack.

Same range

Other formats in Face Care

Jar

Face Cream

Day, night or barrier creams. The workhorse SKU of almost every skincare range.

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Spray

Face Toner

Water-light, and filled as a mist, a pump or a splash bottle. Alcohol-free, low-alcohol and hydrating bases are all available, with or without actives.

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Tube

Face Cleanser

Gel, cream, foam or oil-to-milk. The surfactant system sets the lather and the after-feel for the rest of the range.

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Send us the brief for Face Serum

Product, volume, market and the date you need it. We reply within one business day.

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