Eau de Parfum
The core format. Reads as a considered purchase without needing a gendered shelf position.
Develop this with us →Woody, citrus and amber directions that sit outside gender positioning — increasingly the default for new direct-to-consumer brands.
Every item below is made to order under your brand. None of it is stock, and none of it is sold unbranded.
The core format. Reads as a considered purchase without needing a gendered shelf position.
Develop this with us →A lighter entry price point that lets you test a scent before committing to a full range.
Develop this with us →For a premium or refillable proposition where the scent itself is the product.
Develop this with us →Lower concentration and lower price. The easiest way to widen the audience for the same scent.
Develop this with us →Compact and refillable-friendly. Popular with younger direct-to-consumer buyers.
Develop this with us →Alcohol-free and plastic-free friendly — often the most on-brand option for a sustainable positioning.
Develop this with us →Unisex usually means fewer SKUs sold in more places, so the packaging decision carries more weight than in a gendered range. We normally steer clients towards a bottle that reads well on a shared shelf.
One scent can carry a whole range here: EDP for the lead, body mist for volume, solid for gifting. All three come off the same fragrance oil, so the extra cost is packaging, not development.
Most brands launch one product first and extend the range once it sells. These are the neighbouring subcategories we cover.
Send us the product, the market and the volume you have in mind. We will come back with what is realistic, what it costs and how long it takes.