Bottle
Eau de Parfum
The strongest performer in men's fragrance. Usually the lead SKU of a new masculine range.
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Perfume OEM / ODM
Men's Fragrance OEM / ODM Manufacturing
Woody, aromatic and fougere structures, built for masculine positioning across mass, masstige and premium tiers.
Product range
What we develop in this subcategory
Every item below is made to order under your brand. None of it is stock, and none of it is sold unbranded.
Bottle
Eau de Toilette
Lighter, more affordable and often the volume driver in supermarket and pharmacy retail.
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Bottle
Eau de Cologne
Fresh and traditional. A good fit for warm markets and for travel-size ranges.
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Bottle
Aftershave Splash
Low-alcohol or alcohol-free splash positioned alongside the fragrance in the same range.
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Stick
Roll-On Perfume
A compact, spill-resistant format that suits gym bags and travel retail.
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Jar
Solid Perfume
Alcohol-free balm format. Useful where alcohol-based fragrance is awkward to ship or to list.
Develop this with us →What you decide
- Fragrance oil house, accord direction and strength
- Concentration (EDP, EDT, extrait) and the alcohol or water base
- Bottle, cap, pump or roller, and any decoration
- Label artwork, carton and outer box
- Batch size and production schedule
- Target market and the compliance file that market needs
How we approach Men's Fragrance
Men's fragrance lives or dies on the top note. We build a heavier opening than most briefs ask for, because the first thirty seconds is what decides a repeat purchase in this segment.
Aftershave and body products are often the easiest way to extend a men's range without developing a second scent — same fragrance, different base.
Related
Other Perfume subcategories
Most brands launch one product first and extend the range once it sells. These are the neighbouring subcategories we cover.
Tell us what you want to make
Send us the product, the market and the volume you have in mind. We will come back with what is realistic, what it costs and how long it takes.