Daily Shampoo
The core SKU. Lather, rinse speed and after-feel are what decide whether it gets re-bought.
Develop this with us →Daily, clarifying and treatment shampoos, including sulphate-free formats where your market asks for them.
Every item below is made to order under your brand. None of it is stock, and none of it is sold unbranded.
The core SKU. Lather, rinse speed and after-feel are what decide whether it gets re-bought.
Develop this with us →Stronger cleansing for product build-up, usually sold as an occasional-use product.
Develop this with us →Milder surfactant systems. Harder to thicken and to lather, so it needs more development time.
Develop this with us →Formulated around the scalp rather than the hair shaft, with a lighter conditioning load.
Develop this with us →Lower surfactant strength and a pH chosen to slow colour loss.
Develop this with us →Light conditioning so the hair does not collapse. Usually paired with a matching conditioner.
Develop this with us →Aerosol or non-aerosol powder sprays. Aerosol filling needs its own supplier and lead time.
Develop this with us →Shampoo is the cheapest product in a haircare range and the one that decides whether the range is taken seriously. We would rather spend two extra rounds on lather and rinse than launch a formula that feels thin.
Sulphate-free is a marketing requirement in some markets and a technical constraint everywhere. If you need it, say so at the brief stage — retrofitting a sulphate-free system later usually means starting the formula again.
Most brands launch one product first and extend the range once it sells. These are the neighbouring subcategories we cover.
Send us the product, the market and the volume you have in mind. We will come back with what is realistic, what it costs and how long it takes.