Baby Lotion
Light, low-fragrance lotions formulated to a shorter and more conservative ingredient list.
Develop this with us →Baby and maternity products. Lower volumes than adult body care, but a stricter safety file and a longer approval path.
Every item below is made to order under your brand. None of it is stock, and none of it is sold unbranded.
Light, low-fragrance lotions formulated to a shorter and more conservative ingredient list.
Develop this with us →Simple anhydrous blends, usually fragrance-free or very lightly fragranced.
Develop this with us →Tear-free surfactant systems, tested for eye irritation rather than assumed to be mild.
Develop this with us →One product for hair and body. The most common format in a new baby range.
Develop this with us →Stretch-mark and body care for use during pregnancy, with its own ingredient restrictions.
Develop this with us →Baby products carry a heavier safety assessment than adult products in both the EU and the US, and the ingredient list is expected to be short and defensible. We would rather remove a nice-to-have ingredient than argue about it later.
Fragrance is the single most common reason a baby product gets rejected by a buyer. We normally develop a fragrance-free version alongside the fragranced one so you have a fallback ready.
Most brands launch one product first and extend the range once it sells. These are the neighbouring subcategories we cover.
Send us the product, the market and the volume you have in mind. We will come back with what is realistic, what it costs and how long it takes.