Pump bottle
Daily Shampoo
The core SKU. Lather, rinse speed and after-feel are what decide whether it gets re-bought.
View details →
Haircare OEM / ODM
Haircare OEM / ODM manufacturing
Shampoo, conditioner, masks and scalp care — formulated for the hair types, water conditions and climate of the market you are selling into.
- Custom formulation
- MOQ from 1,000 units
- ISO 22716 certified
- Samples in 7–10 days
Product range
Haircare we manufacture
Seven subcategories covering wash, treatment, styling and scalp care. Tick a formulation type to narrow the list, or open a subcategory to see everything we develop in it.
Pump bottle
Clarifying Shampoo
Stronger cleansing for product build-up, usually sold as an occasional-use product.
View details →
Bottle
Sulphate-Free Shampoo
Milder surfactant systems. Harder to thicken and to lather, so it needs more development time.
View details →
Pump bottle
Scalp Care Shampoo
Formulated around the scalp rather than the hair shaft, with a lighter conditioning load.
View details →
Bottle
Colour Care Shampoo
Lower surfactant strength and a pH chosen to slow colour loss.
View details →
Pump bottle
Volumising Shampoo
Light conditioning so the hair does not collapse. Usually paired with a matching conditioner.
View details →
Spray
Dry Shampoo
Aerosol or non-aerosol powder sprays. Aerosol filling needs its own supplier and lead time.
View details →
Pump bottle
Rinse-Out Conditioner
The standard pairing with a shampoo. Cationic level sets the slip and the weight.
View details →
Spray
Leave-In Conditioner
Lighter, non-rinsed. Popular in curly and textured hair routines.
View details →
Jar
Deep Conditioner
Heavier treatment for weekly use, usually positioned as the premium step in the range.
View details →
Spray
Detangling Spray
Fast-acting slip for children's and textured hair. A strong family-range SKU.
View details →
Spray
Heat Protection Spray
Applied before styling. The claim depends on how the polymer system performs under heat.
View details →
Jar
Repair Hair Mask
Protein and conditioning systems aimed at damaged or chemically treated hair.
View details →
Jar
Hydrating Hair Mask
Moisture-focused, lighter than a repair mask and easier to use on fine hair.
View details →
Jar
Colour Care Mask
Formulated at a pH that slows colour loss, for use between salon visits.
View details →
Jar
Scalp Mask
Applied to the scalp rather than the lengths. Usually part of a scalp care routine.
View details →
Jar
Overnight Hair Mask
Lighter than a standard mask so it can be left in. Packaging has to survive a pillow.
View details →
Sachet
Single-Use Hair Mask Sachet
One-dose sachets. Low unit cost and an easy add-on at the checkout.
View details →
Bottle
Pre-Wash Hair Oil
Applied before shampooing to protect the lengths. Usually the richest blend in a range.
View details →
Pump bottle
Styling Hair Oil
Lighter, for shaping and defining without weighing the hair down.
View details →
Dropper bottle
Finishing Hair Oil
A few drops on dry hair for shine and to control frizz.
View details →
Dropper bottle
Lightweight Hair Oil
For fine hair, where a standard oil would be too heavy to use.
View details →
Dropper bottle
Hair Oil Serum
Silicone-and-oil hybrids that give slip without the greasy feel.
View details →
Dropper bottle
Smoothing Serum
Flattens the cuticle and controls flyaway hair. The most common serum in a new range.
View details →
Dropper bottle
Shine Serum
Reflective finish without added weight. Sells on the immediate visible result.
View details →
Pump bottle
Anti-Frizz Serum
Humidity-resistant. Performance is very market-dependent, so we test against the local climate.
View details →
Spray
Heat Protection Serum
Applied before blow-drying or straightening. The claim is tied to the polymer system.
View details →
Dropper bottle
Scalp Serum
Applied to the scalp rather than the hair, usually in a scalp care routine.
View details →
Spray
Scalp Tonic
A leave-in liquid applied to the scalp. The format most buyers expect in this segment.
View details →
Dropper bottle
Scalp Serum
Higher-viscosity, targeted application with a dropper or applicator nozzle.
View details →
Dropper bottle
Scalp Ampoule
Single-dose or short-course ampoules, usually sold as a treatment cycle.
View details →
Pump bottle
Fine Hair Shampoo
Lighter conditioning so the hair is not weighed down. Sold alongside the tonic.
View details →
Jar
Light Hair Mask
A lighter treatment than a standard mask, designed for fine or thinning hair.
View details →
Bottle
Scalp Massage Essence
A light essence used with a scalp massage routine. Often a device-adjacent SKU.
View details →
Jar
Scalp Exfoliating Scrub
Physical or acid-based exfoliants. Particle settling is the main stability challenge.
View details →
Dropper bottle
Scalp Serum
Targeted, higher-viscosity application for a specific area of the scalp.
View details →
Pump bottle
Scalp Cleansing Shampoo
Cleanses the scalp without stripping the lengths. Often the entry product to the range.
View details →
Bottle
Scalp Massage Oil
Oil-based, used with a massage routine. Anhydrous, so it is quick to develop.
View details →No products match those filters.
Product forms we produce
- Shampoo, including sulfate-free formats
- Conditioner and hair masks
- Scalp treatments and tonics
- Leave-in serums and hair oils
- Styling gels, creams and mousses
- Body wash and shower gels
What you can customise
- Surfactant system and cleansing strength
- Sulfate-free and silicone-free options
- Conditioning agents and slip
- Viscosity and lather
- Fragrance and scent strength
- Bottle, pump, tube or jar
- Fill size and dosage
- Label, carton and outer box
Bottle capacity
Our filling lines handle approximately 200,000 bottles per day across shampoo, conditioner, body wash and scalp care — which means a full range launch does not have to be split across multiple production runs.
Our filling lines handle approximately 200,000 bottles per day across shampoo, conditioner, body wash and scalp care — which means a full range launch does not have to be split across multiple production runs.
Formulated for the market, not just the category
A shampoo that performs well on fine European hair does not necessarily behave the same way in markets with harder water or different hair textures. Conditioning level, lather and viscosity all need to be tuned to the conditions your customer actually washes their hair in. Tell us where the product will be sold, and we will build for those conditions.
Sulfate-free and silicone-free
These are among the most common requests from brands targeting the European and North American markets. The trade-off is usually lather and slip, which have to be rebuilt using alternative surfactants and conditioning systems. It is entirely workable — it just needs to be planned at the formulation stage rather than added on later.
Packaging that survives the bathroom
Haircare packaging lives in a wet environment. Pump function, bottle stability, label adhesion and closure integrity all matter more here than in most other categories. We confirm the packaging against the formula before production, not after.
Formats
The decisions that define a haircare product
Haircare lives or dies on how it feels in the hand and in the hair. These are the variables that decide it.
Cleansing strength
From gentle daily-use formulas to deep-cleansing clarifying shampoos. Stronger cleansing usually means less conditioning.
Lather
Consumers read lather as a signal of effectiveness. If you go sulfate-free, lather has to be rebuilt deliberately.
Viscosity
Thick or runny. Viscosity affects how premium the product feels when it is poured or pumped.
Conditioning level
How much slip and softness the product leaves behind. This is where most of the market-specific tuning happens.
Fragrance
Scent carries more of the perceived value in haircare than in most categories. Strength and direction both matter.
Packaging format
Bottle, pump, tube or jar. Pump function and label adhesion are the two most common failure points.
Getting started
What we need from you
Send us these seven things and we can come back with a concrete proposal instead of a list of questions.
- Product type: shampoo, conditioner, mask, scalp care
- Target market and country of sale
- Positioning and target retail price
- Sulfate-free, silicone-free or conventional
- A reference product, if you have one
- Packaging preference, or your own packaging
- Estimated order quantity
- Your label artwork, if already prepared
Common questions
Haircare OEM & ODM questions
Can you make a sulfate-free shampoo?
Yes. The main trade-off is lather, which has to be rebuilt with alternative surfactants. Tell us how much lather your market expects and we will develop the formula around that expectation.
Can you develop a formula from a product I already sell?
Yes. Send a sample and tell us what you want to keep and what you want to improve — thickness, scent, cleansing strength or cost. We develop our own formulation based on that reference.
What is the minimum order quantity?
Our minimum order quantity is 1,000 units. The exact figure depends on the packaging format and the formula involved — we confirm it with your quotation.
Can you supply bottles and pumps as well as the formula?
Yes. We source the primary packaging — bottle, pump, cap or tube — and produce the label, carton and outer box from the artwork you supply. If you already have your own packaging, we can fill and finish into it instead.
How long does sampling take?
Samples are typically ready within 7–10 days of brief confirmation. If your project needs a different timeline, tell us and we will confirm what is realistic before you commit.
Also from Laeyo
Other product categories
Perfume OEM / ODM
EDP, EDT, body mist and solid perfume, developed from your brief or a reference sample, with private-label bottles and cartons.
View perfume →Skincare OEM / ODM
Serums, creams, cleansers, masks and body care — developed for the market you sell into and the price point you are targeting.
View skincare →Send us your haircare brief
Tell us the product type, your target market and an estimated quantity. We will come back with a development proposal and a quotation.