Dropper bottle
Smoothing Serum
Flattens the cuticle and controls flyaway hair. The most common serum in a new range.
Develop this with us →
Haircare OEM / ODM
Hair Serum OEM / ODM Manufacturing
Leave-in, lightweight serums for smoothing, shine or heat protection — often the fastest-moving SKU in a new range.
Product range
What we develop in this subcategory
Every item below is made to order under your brand. None of it is stock, and none of it is sold unbranded.
Dropper bottle
Shine Serum
Reflective finish without added weight. Sells on the immediate visible result.
Develop this with us →
Pump bottle
Anti-Frizz Serum
Humidity-resistant. Performance is very market-dependent, so we test against the local climate.
Develop this with us →
Spray
Heat Protection Serum
Applied before blow-drying or straightening. The claim is tied to the polymer system.
Develop this with us →
Dropper bottle
Scalp Serum
Applied to the scalp rather than the hair, usually in a scalp care routine.
Develop this with us →What you decide
- Formula, actives and their use levels
- Texture, lather, slip and fragrance
- Bottle, pump, spray, jar or sachet packaging
- Label artwork, carton and outer box
- Batch size and production schedule
- Target market and the compliance file that market needs
How we approach Hair Serum
Serums are judged in seconds — on the hand, in the shop, and in the first use at home. We spend most of the development time on the dry-down feel rather than on the ingredient story.
Anti-frizz performance is not universal. A formula that works in a humid climate can underperform in a dry one, so tell us where you are selling before we start.
Related
Other Haircare subcategories
Most brands launch one product first and extend the range once it sells. These are the neighbouring subcategories we cover.
Tell us what you want to make
Send us the product, the market and the volume you have in mind. We will come back with what is realistic, what it costs and how long it takes.